SOS set up a hidden camera and placed Johannes at a bus stop, in Oslo, Norway. This is what happened.
This experiment on the streets of Norway was captured for a campaign by SOS to raise funds for their winter-campaign to aid children in Syria.
Can such experiments provide marketers a warm video that people would like to share. # viral. Lets see a few other experiments that worked well for its sponsors.
Swedish Armed Forces challenged people on the street to enter a room to free a person held there. That person would be left only if another person volunteered to take her position and sit there he is rescued in a similar fashion.
Coca Cola cracks the amazing idea of 'Wallet of happiness' in which they leave a wallet with the person's address on the streets to see if the finders return it. This video restores our faith in humanity and provides an occasion to celebrate (and consume Coke). The idea behind this campaign is so universal that it drew amazing marketing success in every country it was executed.
If you plan to capture an experiment for a brand what would it be?
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