Thursday, September 1, 2016

The. Unsaturated Channel – Pokémon. GO

Few months ago, marketers really did not bother much about reality games. But with the emergence of Pokémon Go and the amount of craze around, it’s time to rethink your strategies, plans and explore unsaturated channels. People are so involved that they have ended up even meeting with accidents and break up’s.
People end up spending hours together on the app and it has the potential to beat the most popular social networking apps like Facebook and Twitter. 
This is a virtual game where people go in search of Pokémon’s, this means the availability of people both virtually and physically.
The kind of coverage and the attention the app has got along with abundant data availability it is the place for brand’s to advertise and create awareness.

“A pizza place in Queens New York saw a 75% increase in sales by paying $10 to get a Pokemon Character in their location.”
-          Tech Crunch
Pokemon GO, Online Advertising, The Unsaturated Channel
Add caption

(Image Source : Reddit)

Earlier the access to brands and apps were limited to the data they collect like e-mail, phone, tastes, etc,. But now your living room is accessed with camera, you use GPS and the location you move to is tracked. So yeah it is definitely the hot topic for marketers right now, but how many brand’s are going to take advantage of this and how many will use the channel even before its competitors use. Everyone can advertise on Google because it is tried and tested but it really needs someone really brave to use unsaturated channels like this.
With evolution in the technology available with marketers there may come a day when you use the camera in the game you give it an access in the living room, wash room, etc,. Pantene may advertise to you saying that you are using Sunsilk and it’s time to change.
So, common marketers start using unsaturated channels and stay ahead of your competitors.


Author: Sucharith P
MBA in Digital Marketing, FLAME PUNE
Former intern @ 3M Digital Bangalore.

58 comments:

  1. Dr Sharad Gupta has been the best cosmetic dentist in delhi and gurgaon from last 18 years. He is specialized in cosmetic dentistry delhi and the smile design process. check out the portal for the expert dental treatment consultancy. Learn about dental tourism in delhi & gurgaon

    ReplyDelete
  2. your site is good and very helpful.the great information how to Free Training programs for a Digital Marketer - To-do list of training and certification for the growing and aspiring digital marketers .in this our site have many tool available that Know about the backlinks of your website

    ReplyDelete
  3. Great post, thank you for the useful information. Keep up the good work! FYI, check this out: Smile Direct Club Review

    ReplyDelete
  4. Is this still relevant for today? Or have things changed? What I'm curious about is how this will carry out, like what will the trend be for this type of stuff?
    What is Tube Traffic Machine

    ReplyDelete
  5. I haven’t any word to appreciate this post.....Really i am impressed from this post....the person who create this post it was a great human..thanks for shared this with us. smm panels list

    ReplyDelete
  6. Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing. ActiveCampaign limits

    ReplyDelete
  7. I know this is quality based blogs along with other stuff.
    dot io domain

    ReplyDelete
  8. You log into the dating site or service that offers the sim game, and create your character . Pinoy Tambayan

    ReplyDelete
  9. There's much more to it though. Since this is an interactive game as well as a dating service, you're able to do all sorts of things such as have your sim character go to the gym and work out.  Pinoy Tambayan

    ReplyDelete
  10. Thanks friends, for providing such enlightening data.
    buy dot top domain

    ReplyDelete
  11. Great Information sharing .. I am very happy to read this article .. thanks for giving us go through info.Fantastic nice. I appreciate this post. Thank you a lot! and if you need Graphic Design Company then contact us!

    ReplyDelete
  12. I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post. how to start a small business from home

    ReplyDelete
  13. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. seo

    ReplyDelete
  14. I think this is definitely an amazing project here. So much good will be coming from this project. The ideas and the work behind this will pay off so much. internet advertising

    ReplyDelete
  15. The following definitely seems to be positively terrific. Such very little fact is released by using lot from certificates know-how. I just gain doing so a good price. office 365 product key

    ReplyDelete
  16. Many skaters are turning to higher quality, premium skateboard brands when shopping for pro skateboards and premium skateboard decks. This has introduced many skaters to newer skate brands which have started becoming increasingly popular. skateboard decks

    ReplyDelete
  17. Numerous sites would present answers on sites just to leave their site URLs there, regardless of whether the substance of the post isn't significant or important to different perusers. blog comment service

    ReplyDelete
  18. We provide high quality and customized research support, while offering lower fixed costs. Innovation in technology solutions enables to easily outsource to other geographies.
    fixed income research outsourcing

    ReplyDelete
  19. A few groupings are broadly utilized visual depiction: promoting structure, article plan, corporate character configuration, website composition, bundling structure, Cooperate Identity design

    ReplyDelete
  20. The meaning of the visual communication calling is somewhat later, in what concerns their arrangementCooperate Identity design

    ReplyDelete
  21. I was looking at some of your posts on this website and I conceive this web site is really instructive! Keep putting up.. youngupstarts.com

    ReplyDelete
  22. Ask tenable individuals who are in a situation to know who the best dental specialists are. Frequently emergency clinics and other wellbeing offices utilizeBest Pediatric Dentist in Sector 120 Noida

    ReplyDelete
  23. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. Web Design Houston

    ReplyDelete
  24. Many super affiliates are also big name Internet marketers. They have public personas that we can follow quite easily. We can find their user ld's, blogs, mailing lists and their web site's. Through this approach we can learn from each of them.Best Digital Marketing companies in Chennai

    ReplyDelete
  25. Thanks for this very interesting article. Modern Urban Farming. I liked it. Keep writing..

    ReplyDelete
  26. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. imarketslive sign in

    ReplyDelete
  27. Great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too. LuLu Offers UAE

    ReplyDelete
  28. Get your feet wet free of charge, sign up for a social media page for your business (if you haven't, yet). With this in mind, you want to make sure that you start planning to set aside a budget (even a modest one) for your marketing campaign if it is to be effective. the best affiliate programs for beginners

    ReplyDelete
  29. New web site is looking good. Thanks for the great effort. funnel marketing social media

    ReplyDelete
  30. We have sell some products of different custom boxes.it is very useful and very low price please visits this site thanks and please share this post with your friends. i markets live sign

    ReplyDelete
  31. These kinds of projects offer the understudy a great deal of advantages contrasted with a customary MBA program, particularly relying upon your specific conditions.Symbiosis Distance mba

    ReplyDelete
  32. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up. Digital Marketing Agency Iran

    ReplyDelete
  33. With the paid program, you also gain greater usage of LinkedIn's dedicated introduction platform, therein allowing your 1st-degree connections greater ease in orchestrating quality introductions to decision-makers on your own behalf. Through the trial period, you're sure to find out that the upgrade is designed around helping you bring good people into your LinkedIn network. Kennected

    ReplyDelete
  34. This new market segment opened the doors of a completely new marketing niche for businesses that focused on diversifying the market and on increasing the market for this new category. made my day

    ReplyDelete
  35. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. ClickFunnels Alternative

    ReplyDelete
  36. These people are just now figuring this stuff out. So digital marketing is just internet marketing. And also, some people get it confused with eBook marketing. you can try this out

    ReplyDelete
  37. You get to know these people and eventually create a relationship that goes beyond the business but pop over to this website involves intimacy and friendship. You do your MLM business much good while also adding color to your life through social media marketing.

    ReplyDelete
  38. At the end of the day, there was a grave need to have a network portable application. All things considered, not any longer! There are a couple of portable apps on Android and iOS that depend on overall networks. https://neconnected.co.uk/top-3-tips-to-grow-your-facebook-business-page/

    ReplyDelete
  39. Extraordinary employment for distributing such a useful site. Your web log isn't just valuable however it is furthermore extremely inventive as well. There will in general be very few individuals who can surely compose not all that basic posts that masterfully. Proceed with the decent composition kuşadası samos feribot

    ReplyDelete
  40. I can set up my new thought from this post. It gives inside and out data. A debt of gratitude is in order for this significant data for all,.. خرید فالوور اینستاگرام

    ReplyDelete
  41. Quickly this particular web address may irrefutably wind up renowned between each and every composing lots of people, due to persistent content articles as well as evaluations as well as rankings. Web Development

    ReplyDelete
  42. This comment has been removed by the author.

    ReplyDelete
  43. Thanks for sharing this information Freyr Energy was founded on the principles of making solar energy affordable and accessible for everyone. In order to make adoption of solar energy a reality at the grass-root level, we have identified that consumer awareness, affordability and accessibility play an integral role. With our innovative platform, SunPro+, our extensive channel-partner network and our efficient service we ensure that these three factors are addressed to make sure your venture into solar energy is hassle-free. Best solar company in Hyderabad-freyr

    ReplyDelete
  44. Our Informatica Developer Training will provide you to learn the performance of ETL tasks with live classes. ITGuru Informatica Online Training also include projects
    informatica developer training| learn informatica online

    ReplyDelete
  45. Thanks for sharing this information
    Kiran Infertility Centre is one of the leading infertility treatment clinics in India with branches in Hyderabad, Gurgaon and Bengaluru and is perhaps the best fertility clinic in Hyderabad providing world class treatment options for Infertility such as Surrogacy, I.V.F., I.C.S.I., IUI, Egg/ Oocyte Donation, PGS/ Embryo Donation, Oocyte/Embryo Freezing.IVF Centers in hyderabad

    ReplyDelete
  46. Consistency is crucial in Instagram marketing. Be consistent in your postings and develop a theme that is prominent in your posts. Let your followers know what to expect from you. fameoninsta

    ReplyDelete
  47. It is not surprising, then, to see Instagram rise to popularity so quickly. instagram uploader

    ReplyDelete
  48. Wow, What a Excellent post. I really found this to much informatics. It is what i was searching for.I would like to suggest you that please keep sharing such type of info.Thanks View more

    ReplyDelete
  49. There is so much in this article that I would never have thought of on my own. Your content gives readers things to think about in an interesting way. Best Air Fryer with Rotisserie

    ReplyDelete
  50. A lot of difficulties may come in your way if websites are not monitored properly. Example, websites tend to become slow due to massive traffic over the server, R 18

    ReplyDelete
  51. You can get Joint Master Degree when you go for 2 degrees at a time. Joint Master Degree

    ReplyDelete