Thursday, September 1, 2016

The. Unsaturated Channel – Pokémon. GO

Few months ago, marketers really did not bother much about reality games. But with the emergence of Pokémon Go and the amount of craze around, it’s time to rethink your strategies, plans and explore unsaturated channels. People are so involved that they have ended up even meeting with accidents and break up’s.
People end up spending hours together on the app and it has the potential to beat the most popular social networking apps like Facebook and Twitter. 
This is a virtual game where people go in search of Pokémon’s, this means the availability of people both virtually and physically.
The kind of coverage and the attention the app has got along with abundant data availability it is the place for brand’s to advertise and create awareness.

“A pizza place in Queens New York saw a 75% increase in sales by paying $10 to get a Pokemon Character in their location.”
-          Tech Crunch
Pokemon GO, Online Advertising, The Unsaturated Channel
Add caption

(Image Source : Reddit)

Earlier the access to brands and apps were limited to the data they collect like e-mail, phone, tastes, etc,. But now your living room is accessed with camera, you use GPS and the location you move to is tracked. So yeah it is definitely the hot topic for marketers right now, but how many brand’s are going to take advantage of this and how many will use the channel even before its competitors use. Everyone can advertise on Google because it is tried and tested but it really needs someone really brave to use unsaturated channels like this.
With evolution in the technology available with marketers there may come a day when you use the camera in the game you give it an access in the living room, wash room, etc,. Pantene may advertise to you saying that you are using Sunsilk and it’s time to change.
So, common marketers start using unsaturated channels and stay ahead of your competitors.


Author: Sucharith P
MBA in Digital Marketing, FLAME PUNE
Former intern @ 3M Digital Bangalore.

44 comments:

  1. Dr Sharad Gupta has been the best cosmetic dentist in delhi and gurgaon from last 18 years. He is specialized in cosmetic dentistry delhi and the smile design process. check out the portal for the expert dental treatment consultancy. Learn about dental tourism in delhi & gurgaon

    ReplyDelete
  2. your site is good and very helpful.the great information how to Free Training programs for a Digital Marketer - To-do list of training and certification for the growing and aspiring digital marketers .in this our site have many tool available that Know about the backlinks of your website

    ReplyDelete
  3. Is this still relevant for today? Or have things changed? What I'm curious about is how this will carry out, like what will the trend be for this type of stuff?
    What is Tube Traffic Machine

    ReplyDelete
  4. Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing. ActiveCampaign limits

    ReplyDelete
  5. I know this is quality based blogs along with other stuff.
    dot io domain

    ReplyDelete
  6. You log into the dating site or service that offers the sim game, and create your character . Pinoy Tambayan

    ReplyDelete
  7. There's much more to it though. Since this is an interactive game as well as a dating service, you're able to do all sorts of things such as have your sim character go to the gym and work out.  Pinoy Tambayan

    ReplyDelete
  8. Thanks friends, for providing such enlightening data.
    buy dot top domain

    ReplyDelete
  9. Great Information sharing .. I am very happy to read this article .. thanks for giving us go through info.Fantastic nice. I appreciate this post. Thank you a lot! and if you need Graphic Design Company then contact us!

    ReplyDelete
  10. I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post. how to start a small business from home

    ReplyDelete
  11. I think this is definitely an amazing project here. So much good will be coming from this project. The ideas and the work behind this will pay off so much. internet advertising

    ReplyDelete
  12. The following definitely seems to be positively terrific. Such very little fact is released by using lot from certificates know-how. I just gain doing so a good price. office 365 product key

    ReplyDelete
  13. Many skaters are turning to higher quality, premium skateboard brands when shopping for pro skateboards and premium skateboard decks. This has introduced many skaters to newer skate brands which have started becoming increasingly popular. skateboard decks

    ReplyDelete
  14. Numerous sites would present answers on sites just to leave their site URLs there, regardless of whether the substance of the post isn't significant or important to different perusers. blog comment service

    ReplyDelete
  15. A few groupings are broadly utilized visual depiction: promoting structure, article plan, corporate character configuration, website composition, bundling structure, Cooperate Identity design

    ReplyDelete
  16. The meaning of the visual communication calling is somewhat later, in what concerns their arrangementCooperate Identity design

    ReplyDelete
  17. Ask tenable individuals who are in a situation to know who the best dental specialists are. Frequently emergency clinics and other wellbeing offices utilizeBest Pediatric Dentist in Sector 120 Noida

    ReplyDelete
  18. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. Web Design Houston

    ReplyDelete
  19. Many super affiliates are also big name Internet marketers. They have public personas that we can follow quite easily. We can find their user ld's, blogs, mailing lists and their web site's. Through this approach we can learn from each of them.Best Digital Marketing companies in Chennai

    ReplyDelete
  20. Thanks for this very interesting article. Modern Urban Farming. I liked it. Keep writing..

    ReplyDelete
  21. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. imarketslive sign in

    ReplyDelete
  22. Get your feet wet free of charge, sign up for a social media page for your business (if you haven't, yet). With this in mind, you want to make sure that you start planning to set aside a budget (even a modest one) for your marketing campaign if it is to be effective. the best affiliate programs for beginners

    ReplyDelete
  23. New web site is looking good. Thanks for the great effort. funnel marketing social media

    ReplyDelete
  24. These kinds of projects offer the understudy a great deal of advantages contrasted with a customary MBA program, particularly relying upon your specific conditions.Symbiosis Distance mba

    ReplyDelete
  25. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up. Digital Marketing Agency Iran

    ReplyDelete
  26. With the paid program, you also gain greater usage of LinkedIn's dedicated introduction platform, therein allowing your 1st-degree connections greater ease in orchestrating quality introductions to decision-makers on your own behalf. Through the trial period, you're sure to find out that the upgrade is designed around helping you bring good people into your LinkedIn network. Kennected

    ReplyDelete
  27. This new market segment opened the doors of a completely new marketing niche for businesses that focused on diversifying the market and on increasing the market for this new category. made my day

    ReplyDelete
  28. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. ClickFunnels Alternative

    ReplyDelete
  29. These people are just now figuring this stuff out. So digital marketing is just internet marketing. And also, some people get it confused with eBook marketing. you can try this out

    ReplyDelete
  30. You get to know these people and eventually create a relationship that goes beyond the business but pop over to this website involves intimacy and friendship. You do your MLM business much good while also adding color to your life through social media marketing.

    ReplyDelete
  31. At the end of the day, there was a grave need to have a network portable application. All things considered, not any longer! There are a couple of portable apps on Android and iOS that depend on overall networks. https://neconnected.co.uk/top-3-tips-to-grow-your-facebook-business-page/

    ReplyDelete
  32. Extraordinary employment for distributing such a useful site. Your web log isn't just valuable however it is furthermore extremely inventive as well. There will in general be very few individuals who can surely compose not all that basic posts that masterfully. Proceed with the decent composition kuşadası samos feribot

    ReplyDelete
  33. I can set up my new thought from this post. It gives inside and out data. A debt of gratitude is in order for this significant data for all,.. خرید فالوور اینستاگرام

    ReplyDelete
  34. Quickly this particular web address may irrefutably wind up renowned between each and every composing lots of people, due to persistent content articles as well as evaluations as well as rankings. Web Development

    ReplyDelete
  35. This comment has been removed by the author.

    ReplyDelete
  36. Consistency is crucial in Instagram marketing. Be consistent in your postings and develop a theme that is prominent in your posts. Let your followers know what to expect from you. fameoninsta

    ReplyDelete
  37. It is not surprising, then, to see Instagram rise to popularity so quickly. instagram uploader

    ReplyDelete
  38. There is so much in this article that I would never have thought of on my own. Your content gives readers things to think about in an interesting way. Best Air Fryer with Rotisserie

    ReplyDelete
  39. A lot of difficulties may come in your way if websites are not monitored properly. Example, websites tend to become slow due to massive traffic over the server, R 18

    ReplyDelete
  40. You can get Joint Master Degree when you go for 2 degrees at a time. Joint Master Degree

    ReplyDelete
  41. Elevate Your Business to New Heights: Partner with Digitology, the leading digital marketing agency in Egypt, where our customized solutions ensure your brand excels in the digital space.

    ReplyDelete