World's first Invisible ad

Lynch launches its new unisex deo Anarchy through an invisible ad.
So how did they do it?

Watch it here.





Now this is what I call thinking viral while brainstorming for the idea. Today just coming up with a good campaign idea isnt enough. But we need to think about how it can go viral and save the brand from spending huge. This also means that todays brand planners have to be friends to with technology and devise ways to make the impossible happen to create infection.