Israeli fruit juice brand Prigat launched a series of interactive billboards called as Smile stations across railway stations to spread its message of 'Open with a Smile'.
Prigat and its agency, Publicis Israel, devised an interactive ad campaign where the billboards were outfitted with an over-sized Facebook ‘Like’ button which the travellers could click to respond to the messages being played on the billboards on the theme of 'Open with a Smile.'
These messages were also sourced from users and the likes they got on it were registered in real time enabling them to particpate in a contest and motivating them to put more messages that made people smile.
Prigat and its agency, Publicis Israel, devised an interactive ad campaign where the billboards were outfitted with an over-sized Facebook ‘Like’ button which the travellers could click to respond to the messages being played on the billboards on the theme of 'Open with a Smile.'
These messages were also sourced from users and the likes they got on it were registered in real time enabling them to particpate in a contest and motivating them to put more messages that made people smile.
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