Friday, March 16, 2012

What do you want to do before you die?

The Buried Life, a show that airs on MTV follows four guys completing a list of 100 things to do before they die and helping 100 strangers fulfill a dream along the way. To promote this innovate show MTV used an innovative outdoor amongst many other media. 
This medium takes on the theme of the show and encourages people to answer the question “What do you want to do before you die?” 



The question he is answering is, “What do you want to do before you die?” The answers are then streamed on a screen just outside this photo to the left. It’s an ad for The Buried Life on MTv.  I passed this somewhere in the mid-forties on 5th avenue on my way to lunch.

Their answers are then streamed on the screen just above. Its amazing to look into lives while answering the question and even more when its beamed to the world. Its equally fun to know what people around intend to do with their lives.


And the power of this idea can be seen when customers internalise the idea and spread it like seen below in te album of a facebook user who encourages her friend to answer the question and tag others.

Here another outdoor execution of the campaign. Seems smart, use buses plying on the road to convey this message and then the people find the innovative execution at a popular square nearby that allows them to express your desires and beam it to the world.


Pics courtesy,,



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