Monday, June 18, 2012

Top 5 experiential OOH campaigns

Dyson’s promoted its new heater/cooler product in Sydney and Melbourne through a two week innovative campaign on JCDecaux's transit media. The product was showcased in several bus shelters and allowed passers-by as seen below to 'warm up' to the brand and test its new product features.


Dyson promotional staff members were stationed at each panel to provide instructions and answer questions about this new product, rounding out a very 'cool' campaign.


Goetz, a shoe retailer from Germany, used outdoor media innovatively to create a shoe store where people could try on its shoes virtually. 


Correll, in China, made an innovative store from its outdoor media to impress the audience of its benefit of being unbreakable. While Tesco, Korea, went a step further and created a  complete virtual store on Subway billboards. It seems like Outdoor is become the preferred media for innovation across the globe these days.

[SEE MORE: Innovative Ambient media executions]


Fitness First, in UK, creates the following innovation to spread its message
Weight


A real skateboard ramp was mounted on the side of busstops across Denmark to promote Quiksilver.


Whole Foods, a leading organics product seller, is famous for their philanthropic efforts and improving the state of the environment. They used several TouchScreens across Chicago to raise awareness about seafood sustainability and provide donations to the city’s much-loved Shedd Aquarium. The concept is simple and effective: people touch the screen and Whole Foods donates money to Shedd! 
picture
The campaign also integrated a viral social media component, encouraging participants to tweet #oceandevotion and prompt a second donation to Shedd from Whole Foods! Some very excited Chicagoans tweeted pictures of Whole Foods’ TouchScreens and expressed their support of this great initiative!

[See More: Innovative Outdoor ads]

PUMA uses Out-of-Home to RUN its new innovative campaign in Paris. Its Bolt Lite sneaker line offers athletes the opportunity to “fly to victory” by using the shoe’s light weight to run faster and work out at higher intensities. All 14 showcase panels included a wind generator to give the impression that the sneaker was suspended in air, playing on the benefits of the shoe’s lightness! With its fully wrapped shelters, PUMA’s new product line display was hard to miss in the streets of Paris! 




[See More: 10 Innovative transit ads]

7 comments:

  1. The outside advertisement made a great impact on buyer mind as it makes the consumer feel that they need that product and make their use. This can be done through OOh campaign management tool and ooh media software these things play a vital role to change the mind of advertising seeing people.

    ReplyDelete
    Replies
    1. IEEE Final Year projects Project Centers in India are consistently sought after. Final Year Students Projects take a shot at them to improve their aptitudes, while specialists like the enjoyment in interfering with innovation. For experts, it's an alternate ball game through and through. Smaller than expected IEEE Final Year project centers ground for all fragments of CSE & IT engineers hoping to assemble. Final Year Projects for CSE It gives you tips and rules that is progressively critical to consider while choosing any final year project point.

      JavaScript Online Training in India

      JavaScript Training in India

      The Angular Training covers a wide range of topics including Components, Angular Directives, Angular Services, Pipes, security fundamentals, Routing, and Angular programmability. The new Angular TRaining will lay the foundation you need to specialise in Single Page Application developer. Angular Training

      Delete
  2. I like your article outdoor digital screen advertising companies is very helpful to increase reach in public.

    ReplyDelete
  3. This blog is so nice to me. I will keep on coming here again and again. Visit my link as well.. backpage alternatives

    ReplyDelete