Wednesday, May 30, 2012

Reverse shot by IKEA in using Banksy's graffiti street art style

The billboards of IKEA, worlds leading furniture brand, were enriched with stencil-posters depicting real people, in order to transform the image of a room furnished with IKEA furniture into a living room. These posters mimick the style used by street artist Banksy who had previously used the brand IKEA in a denouncing way and had followed it up with a statement saying, “We can’t do anything to change the world until capitalism crumbles. In the meantime we should all go shopping to console ourselves.”

Ikea played a reverse shot by using this to its own advantage. They thrashed their own ads with graffiti street art images stuck on their billboards… but only to make the make the campaign ever more spreadable.

This ad is a part of the ‘People bring Design to Life’campaign. See its execution in the video below.

Such a mouseable opportunity is always around the corner. Its for marketers to spot it and use it to their advantage. 

Pepsi had done a similar one with 'a liter of light' campaign where they used a social campaign done by another organisation to spread their own message.

[More: a beautifull ad for Hornbach, Germany's DIY home improvement store]

So now want to have a bit of Banksy. So here it is..

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