Old DMI Sessions

classroom

Suggested Readings / References
Sr. No.	Title	Details
1	Google’s Digital marketing course material	www.google.com/onlinechallenge/dmc/
2	Facebook’s marketing guidelines	www.facebook.com/business/overview
3	Google Adsense Academy	https://support.google.com/adsense/
4	Latest on Google adwords	http://adsense.blogspot.in/
5	Digital campaign showcase	http://adsoftheworld.com/media/online/
6	News and analysis of Digital campaigns	www.innovativeboard.com http://mashable.com/category/digital-advertising/
7	Inbound Marketing blog by Hubspot	http://blog.hubspot.com/
8	Lorrie Thomas, Online Marketing (Tata McGraw - Hill Education (2010)	Reference book
9	Tamar Weinberg, The New Community Rules: Marketing on the Social Web	Reference book

Session 5-8 

The following links to go through most of the classroom discussions and assignments

How AdWords works

How keywords work

Using Keyword Planner to get keyword ideas and traffic forecasts

Using Keyword Planner to get keyword ideas and traffic forecasts

Using keyword Match Type options

Tips for creating successful text ads

Check and understand Quality Score.  More on quality score in the video below.

Important readings. Do go through it. There will be test on this in one of the future sessions.