Thursday, September 1, 2016

How Indian brands are winning the visual content marketing game in 2016

How Indian brands are winning the visual content marketing 2016
Here you go!!Let me take you through one of the brand like Pulse Candy. As we know, Rio Olympics is a trending topic now. So, Now for the 2016 games in Rio, NBC has partnered with social networks like Facebook, Instagram, and Snapchat, as well as media partners like Mashable and Buzzfeed, to create special channels where they can share Olympic content. Now the grabbing is ahead which is visual commerce and this is trending. The brand’s activity on social media is active as they were seen producing illustrations around the trending topics of the country like, the first being the Indian Premier League and recent one is RIO Olympics.

 Pulse Candy is using some of the visual elements like gif, memes. Pulse candy has created its racing ahead as every candy lover’s brand of choice in the recent gif file for Rio by saying that “There’s only one candy that’s ruling the tangy race!”
visual content
Pulse Candy
  The popularity has been a self-pushing phenomenon – the more Pulse Candy is. They find more fans among the internet generation, the more followers it gets on social media. The greater visibility they get which is on social platforms, the bigger the cult around it grows is online and offline. The best in pulse candy is Facebook, there are dedicated pages, with thousands of likes, and possible consequences of memes. On the photo-sharing platform Instagram too, there are several posts on Pulse. According to analyze being done. It seems that maybe they are popularized it by targeting social media where most got in the illusion that this is the best candy available in the country and everyone is liking it.
 If you see this image source below, pulse candy has huge followers in social media till date as compared to its competitors. The makers of Pulse Candy believe that it is one of the most successful examples of brands built through word-of-mouth, with social media facilitating the reach.

Content Marketing
Image: Statistics

If I am a consumer, I always enjoyed looking visual contents marketing which is really eye catching for someone and this brand has an excellent way of creating memes that provides value and humor for their followers and nowadays people are visual in nature. The reasons why brands are using visual content game in order to grow backlinks, traffic, revenue and Visual storytelling to communicate a story that resonates.

Trending On Scroll: 
·         Olympics 2016
·         Rio Olympics 2016

Tags:  Visual Marketing, buzzfeed, mashable, #pulse candy, Rio Olympics 2016, #ReadyForRio, #RioOlympics
Keywords: Facebook, Instagram, Snap Chat, Twitter, Social Media, Buzzfeed, Mashable, Rio Olympics

  About the author:
Chandini Konchada: I am a student at FLAME University. I am Pursuing
M.B.A in Digital Marketing.


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