Wednesday, July 24, 2013

People as media.. Women can rent out ad space on their thighs

This is the latest experiement in having people as ads .. not that they otherwise arent in today's consumerist world. In Japan women can rent out ad space on their thighs. The brainchild of Tokyo PR consultant Hidenori Atsumi, the ad program already has over 3,000 women signing for sticking ads on their upper thighs.

There have been earlier attempts to use the human body as an advertising media. In older days it was dress, haricut and other less invasive methods. In the following video Bollywood star Aamir Khan promoted his movie Ghazni by giving haircuts like that of the proganosist of the film.

These days more invasive and trends tool of tatoos have been used. Brands like Converse, Lactose, etc. have tried it. 

[Read more on Tatoo as an advertising media]

Dermablend reversed this trend by showcasing its skin expertise by removing tatoos using its products and making a hugely viral video of it. 

Fred, a creative at Leo Burnett, Madrid added technology to the Tatto by tattoing a QR code on his hand that is programmed to show different contents he wants. Videos, photos, texts ... whatever. Thus a new media space was born out of this integration. 

Tell us more about other such executions you have seen in the past.


  1. The work did to validate our idea top UX designer gave us the confidence to stay the course and build our product

  2. Talk to your customers. Know what makes them happy and what frustrates them. san jose web designer

  3. Take a photo, upload it, and your followers will see it and be able to interact with it. Check This Out

  4. Their team was extremely personable and attentive, providing both well targeted ads and continuous feedback on the messages they were sending about their brand.
    UX design services

  5. Their efforts increased value and improved the usability of the application. Project management and communication were excellent; the project was finished ahead of schedule.
    professional logo design service

  6. A transparent approach builds trust and facilitates mutually beneficial partnerships.
    brand positioning firm

  7. The first one is that health care reform only affects uninsured people. The second one is that Medicare benefits and the Medicare program isn't going to be affected by health care reform. And then the last one is that health care reform is going to reduce the costs of healthcare. is tomato a fruit

  8. Your articles and blogs are inspirational.
    app agencies

  9. Thanks meant for sharing this type of satisfying opinion, written piece is fastidious, that’s why I’ve read it completelydesign agencies in San Francisco

  10. Superb way of explaining, and great blog to get wonderful information.
    design agencies

  11. Keep it up!! You have done the nice job having provided the latest information.
    user interface designers

  12. thanks for sharing valuable info click to know