Innovative media to reach out to visually impaired

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs they took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

Creative Director: Wes Phelan Art Director: Dale Mullany Copywriter: Keith Manning Director: Will Collinson D.O.P.: Will Collinson Editor: Will Collinson Agency Producer: Simone Bosman Music: Loyiso Madinga Photographer: Mike & Nick Retoucher: Darren Bell