Friday, May 4, 2012

A campaign to prove that there is honesty in this world

This 'made for the net' campaign titled 'Wallet of Happiness' shows how people react when they find a wallet lying on the road. It warmly brings out the Coco Cola's message of happiness and celebration.

Advertising Agency: McCann, Erickson, Peru Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez Art Director: Ricardo Toyohama Copywriter: Giacomo Ferruzo Filmmaker: Alejandro Ugás / La Fórmula Additional credits: Anggelo Franceschi

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