Saturday, May 26, 2012


Founded by an American dermatologist in 1981, Dermablend has been recognized as the expert in coverage cosmetics in the US for over 25 years. Check out their innovative campaign below that won this years Bestees award.

Learn more about Dermablend Leg and Body Tattoo Primer and Leg and Body Cover at

Notable nominees in this category were

1] YouTube Interventions by Ogilvy Cape Town

Rhinos will be extinct within 10 years due to the escalating illegal international trade in rhino horn. Forever Wild, a non-profit initiative with no budget, wanted to convey how critical the rhino poaching situation is, and get people from around the world to sign their petition that would be presented to the US Congress. 

Solution: Our insight was that people say they have no time for serious stuff, yet they spend hours on silly online distractions. So we created "YouTube Interventions" - over 60 YouTube clips that were remixed versions of frivolous trending videos (and some classics). Targeting people who actively searched for stupid viral videos, these Trojan Horses forced them to confront the reality of how they spent their time online. 

Results: We gained over 300 000 YouTube views, over 11 000 Facebook likes, and petition signatures increased by almost 400%, enough to present a strong case to Congress later in 2012. And all this with $0 spent.
Sign the Petition at:

2] K-Swiss MFCEO Funny or Die by 72andSunny

3] Yaris – It’s a Car! by Saatchi & Saatchi LA
The 2012 Yaris site launches via Saatchi & Saatchi Los Angeles with an interactive experiment leveraging HTML5, WebGL, realtime physics, adaptive sound, CSS3 and multi-user capabilities to create an interactive video tour featuring Michael.

Check out the site here

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